Market Insight Oy is a marketing strategy consulting firm established in 2010. We know that the competitive advantage of a business company is based on a deep understanding of the market and the customers – the market intelligence. Through our expertise, we convert this data to an insight – and refine the insight to a differentiation strategy. We master both B-to-B and B-to-C sectors and have successfully cooperated in several projects with leading Finnish companies representing different branches and industries. We are renowned for high customer satisfaction, reliability and our value-creation ability.
Every successful change requires that the entire organisation has a deep understanding of both the background and the causes. This demands the ability to understand the market needs as well as extensive business expertise and experience. We ask the right questions, have the ability to listen closely, and identify new information, hidden needs and new opportunities. This is the best way for a company to make the right decisions and build commitment through the entire organisation.
The development and change process of a company starts from relevant information, both internal and external. By relevant information, we do not mean the information that is already known, but that which is unknown. We know we are the best partner in identifying the "unknown" information and needs and applying it to the development of the company. Via this we are able to provide the necessary background for our customers to lead the change, create a joint focus and promote a commitment to shared targets.
Facilitation and sparring
In our view, a good consultant challenges and finds new points of view – facilitates but does not give advice. This is what we aim at and this is what we have succeeded in. Instead of ready-made packages, we offer customised solutions suiting the company's current state and market situation.
We have carried out several projects for developing customer relationship management, localising new market needs and defining strategies. Instead of quantitative market research, our analysis is based on a qualitative approach. In all cases, the data collection and analysis are performed by senior consultants. In this way, we can ensure a dynamic process and react to new signals and needs during the process. At the same time, we can guarantee that the information, analysis and recommendations are seamlessly linked.
Innovation, marketing and brand strategies
We know from experience that a brand is a good servant but a bad master. This is why we believe that it is important to continuously challenge and develop the brand. It is the only way we ensure its vitality and profitability in the long term as well. Our expertise encompasses development of brand hieararchies and repositioning or creation of new brand concepts.
Development and management of implementation processes
It is a truth that most strategies fail due to poor implementation. In our experience, the cause of a failure is rarely the level of competence of the organisation. Usually, the reasons are found in setting priorities, concretising implementation plans to the organisation, and in communication. We have experience of the design, management and implementation of change processes with several large companies. The requirement for success has been the ability to harness the market needs as a driver for change and create a strategy based on these, and above all, commit the organisation in order to meet the market needs.
- Consumer goods Finland, portfolio analysis and brand strategy
- Consumer goods Sweden, market and distribution channel analysis
- Development of a national family-restaurant concept
- Consumer-driven brand positioning of an FMCG company
- Internal analysis of activities of a Russian subsidiary
- Entry strategy to the Finnish FMCG market
- Vision, mission and strategy of a government organisation and the transformation process from budget funding to external financing
Mäntyviita 5 E 27
02110 Espoo, Finland
+358 400 40 2535